Consumer Goods Technology
SaraMax Apparel Group: Undergarment Maker Dresses up its Distribution Process to Boost Accuracy
Staff Reporter
SaraMax Apparel Group is one of the largest, privately held branded and private label undergarment manufacturers in the United States. In 2002, the company relocated to a new distribution center to increase capacity and to enable the implementation of technology and practices to improve distribution operations. As a distributor to Wal-Mart, SaraMax adheres to strict vendor guidelines related to delivery schedules and accuracy. In addition, the company set its sites on making Wal-Mart’s DSDC (direct store distribution center) supplier list. To make the DSDC list, it needed to improve turnaround time and accuracy, while increasing capacity to 100 percent.
To meet the accuracy, throughput and deadline requirements with the manual paper-based practices that existed at that time, SaraMax would have incurred significant labor costs. In response, the company examined its existing distribution process and considered a multitude of automation technologies before partnering with AL Systems, a provider of integrated solutions that improve the flow of products through distribution centers.
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